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McDonald’s won the Grand Prix, the evening’s greatest marketing campaign award, for its “Action into McDonald’s” program, which tapped supporter-pushed vogue to co-produce a new clothing brand name with Gen Z-favored shoe model copyright.
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Important Be aware: You are not needed to submit your entry until finally the deadline on January 19, 2024. Consider your time to be certain your submission is detailed and aligns with the factors. For here those who have any concerns or have to have support throughout the planning course of action, our crew is here that can help.
Situation Research: The good results of McDonald's Children's Working day marketing campaign in China is often attributed to the power of super fans, an effective collaboration with Mr Doodle, and also the generation of the restricted-version products that managed to pique collective interest.
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